PERSPECTIVO
Perspectivo creates meaningful networks surrounding your goals, providing instant access to potential collaborators and the experience from people who have been there.
DETAILS
| Years: | 2014-2016 |
| My title: | Head of UX |
| Responsibilities: | UX, UI, user research & testing, information architecture, product management, visual design, branding |
THE CHALLENGE
CAPTURING AND PRESERVING HUMAN EXPERIENCE
As a founding member I was highly involved in the first stages of the product development of Perspectivo. The founders
had a vision in which they felt that the collectively gained human experience should be preserved and available for the
world to use.
The idea to preserve human experience, as captivating as it was, was far from being mature enough to translate into a product.
The main challenge was to translate this ambitious concept into an engaging product to be used by a wide audience. How does one
share experience? How do others consume this experience and gain insights based on this experience?
RESEARCH
POC & USER TESTING
The first thing we needed to do was to figure out how to collect people's experience. We decided to categorize the content into objectives. To each objective multiple people could add their perspective on how to achieve the objective. We quickly created a prototype and started to collect data from user testing and research. We used online user-testing platforms, conducted one-on-one meetings and focus groups. During the research phase we created several iterations until we discovered the best way to collect user generated content.
BUILDING A PRODUCT
IMPROVING RETENTION
The prototype was improved and transformed into a working product. The beta version of the MVP was released and
ready for an audience. The first audience we targeted was bloggers since they are keen on sharing their ideas and experience. Without a
real marketing budget we managed to reach a very wide audience and the product started to gain traction.
With a growing number of engaged users it became clear that while we were able to get our userbase engaged, we had
serious issues with retention. Contributors had no reason to stick around once they made their contribution, and consumers
needed more incentive to stay engaged. From these conclusions version 2 of Perspectivo was born.
THE RESULT
IMPACTFUL NETWORKS SURROUNDING GOALS
The new version of Perspectivo not only improved its looks but also added what became one of the most impactful new features. Allowing users to state their position with regards to each goal, whether they want to do it, have done it, or want to do it, had an instant impact. Not only did engagement and retention grow substantually, the feature automatically created more focussed networks surrounding each goal. Users positioned themselves within each goal, allowing others to understand how to interact with them. Within a short time we saw user retention grow from under 10% to over 30%. Engagement went up from less than 1 minute to an average of 9 minutes.
With this promotional video we connected users to the power of Perspectivo
WORK METHODOLOGIES
SETTING UP A SOLID DESIGN SYSTEM
Anticipating rapid growth, we established a robust design system to ensure scalability and consistency. Grounded in the Atomic Design methodology, I collaborated closely with our development lead to build a comprehensive library of elements, components, patterns, and templates. This strategic foundation streamlined the introduction of new features while fostering seamless alignment between the design and development teams, resulting in a more efficient and cohesive workflow.