PERSPECTIVO

Perspectivo creates meaningful networks surrounding your goals, providing instant access to potential collaborators and the experience from people who have been there.

DETAILS

Years:	2014-2016
My title:	Head of UX
Responsibilities:	UX, UI, user research & testing, information architecture, project management, visual design, branding

THE CHALLENGE

CAPTURING AND PRESERVING HUMAN EXPERIENCE

As a founding member I was highly involved in the first stages of the product development of Perspectivo. The founders had a vision in which they felt that the collectively gained human experience should be preserved and available for the world to use.

The idea to preserve human experience, as captivating as it was, was far from being mature enough to translate into a product. The main challenge was to translate this ambitious concept into an engaging product to be used by a wide audience. How does one share experience? How do others consume this experience and gain insights based on this experience?

RESEARCH

POC & USER TESTING

The first thing we needed to do was to figure out how to collect people's experience. We decided to categorize the content into objectives. To each objective multiple people could add their perspective on how to achieve the objective. We quickly created a prototype and started to collect data from user testing and research. We used online user-testing platforms, conducted one-on-one meetings and focus groups. During the research phase we created several iterations until we discovered the best way to collect user generated content.

BUILDING A PRODUCT

IMPROVING RETENTION

The prototype was improved and transformed into a working product. The beta version of the MVP was released and ready for an audience. The first audience we targeted was bloggers since they are keen on sharing their ideas and experience. Without a real marketing budget we managed to reach a very wide audience and the product started to gain traction.

With a growing number of engaged users it became clear that while we were able to get our userbase engaged, we had serious issues with retention. Contributors had no reason to stick around once they made their contribution, and consumers needed more incentive to stay engaged. From these conclusions version 2 of Perspectivo was born.

THE RESULT

IMPACTFUL NETWORKS SURROUNDING GOALS

The new version of Perspectivo not only improved its looks but also added what became one of the most impactful new features. Allowing users to state their position with regards to each goal, whether they want to do it, have done it, or want to do it, had an instant impact. Not only did engagement and retention grow substantually, the feature automatically created more focussed networks surrounding each goal. Users positioned themselves within each goal, allowing others to understand how to interact with them.

With this promotional video we connected users to the power of Perspectivo